Abstract
Focus groups - informal sessions in which participants are asked to discuss their thoughts on a specific topic or product - are being used with increased frequency in health research. The following paper examines the uses, advantages, and limitations of this qualitative research technique. Also provided is a discussion of the elements comprising a focus group session including the function of the moderator and the role of participants. In addition, guidelines for analyzing focus group data are presented. The paper concludes with a detailed description of the application of focus group research to a health promotion campaign.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 81-90 |
| Number of pages | 10 |
| Journal | Scandinavian Journal of Primary Health Care |
| Volume | 6 |
| Issue number | SUPPL. 1 |
| State | Published - 1988 |
ASJC Scopus subject areas
- Public Health, Environmental and Occupational Health