The use of focus groups in health research

A. G. Ramirez, J. Shepperd

    Research output: Contribution to journalArticlepeer-review

    67 Scopus citations

    Abstract

    Focus groups - informal sessions in which participants are asked to discuss their thoughts on a specific topic or product - are being used with increased frequency in health research. The following paper examines the uses, advantages, and limitations of this qualitative research technique. Also provided is a discussion of the elements comprising a focus group session including the function of the moderator and the role of participants. In addition, guidelines for analyzing focus group data are presented. The paper concludes with a detailed description of the application of focus group research to a health promotion campaign.

    Original languageEnglish (US)
    Pages (from-to)81-90
    Number of pages10
    JournalScandinavian Journal of Primary Health Care
    Volume6
    Issue numberSUPPL. 1
    StatePublished - 1988

    ASJC Scopus subject areas

    • Public Health, Environmental and Occupational Health

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