SaludToday: Curating Latino health information for a new generation

Amelie G. Ramirez, Shannon Baldwin, Rebecca T. Adeigbe, Rosalie P. Aguilar, Kipling Gallion, Cliff Despres

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Abstract

Abstract: Background: The Internet has quickly become a primary source and channel for distributing a multitude of health messages. To ensure health messages are effective and well-received, health communication researchers are constantly seeking new communication strategies to improve health literacy. One of the challenges associated with the widespread availability of online information is a saturated environment with many different messages. To build a trustworthy relationship with consumers, health communicators and other professionals must successfully filter the massive amounts of health information and create succinct and easily consumable health messages. Methods: Curation is an emerging strategy that uses a systematic and refined process to create such messages and prevent mixed messaging and information overload. Through this process information is collected, developed, stored, and shared. Results: The purpose of this article is to: (1) explain online content curation; (2) describe the e-health content curation model; (3) discuss the process of e-health content curation as it applies to a national Latino health campaign called SaludToday. This online content curation model consists of three primary steps: collect–craft–connect, which cohesively provide a systematic approach to identifying, collecting, generating, and disseminating health messages online. Conclusion: With massive amounts of content created across the Internet every minute, health content curation can play a vital role in bringing a particular audience to targeted, relevant and engaging content that has the potential to affect people's knowledge of health issues, attention to health issues, and capacity to make healthy changes.

Original languageEnglish (US)
Pages (from-to)60-69
Number of pages10
JournalJournal of Communication in Healthcare
Volume9
Issue number1
DOIs
StatePublished - Jan 2 2016

Keywords

  • Content curation
  • Digital curation
  • E-health
  • Health campaign
  • Health communication
  • Health promotion
  • Internet
  • Latino health

ASJC Scopus subject areas

  • Communication
  • Health Information Management

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