Media and community campaign effects on adult tobacco use in Texas

Alfred McAlister, Theodore C. Morrison, Shaohua Hu, Angela F. Meshack, Amelie G Ramirez, Kipling Gallion, Vance Rabius, Philip Huang

Research output: Contribution to journalArticle

42 Citations (Scopus)

Abstract

The present study reports on the effects on adult tobacco cessation of a comprehensive tobacco-use prevention and cessation program in the state of Texas. Differences in cessation rates across treatment conditions were measured by following a panel of 622 daily smokers, recruited from the original cross-sectional sample, from baseline to follow-up. The adult media campaign combined television, radio, newspaper and billboard advertisements featuring messages and outreach programs to help adults avoid or quit using tobacco products. The ads also promoted quitting assistance programs from the American Cancer Society Smokers' Quitline, a telephone counseling service. The cessation component of the intervention focused on increasing availability of and access to cessation counseling services and pharmacological therapy to reduce nicotine dependence. Both clinical and community-based cessation programs were offered. Treatment areas which combined cessation activities with high level media campaigns had a rate of smoking reduction that almost tripled rates in areas which received no services, and almost doubled rates in areas with media campaigns alone. Analyses of the dose of exposure to media messages about smoking cessation show greater exposure to television and radio messages in the areas where high level media was combined with community cessation activities than in the other areas. Results also show that exposure to media messages was related to processes of change in smoking cessation and that those processes were related to the quitting that was observed in the group receiving the most intensive campaigns.

Original languageEnglish (US)
Pages (from-to)95-109
Number of pages15
JournalJournal of Health Communication
Volume9
Issue number2
StatePublished - Mar 2004
Externally publishedYes

Fingerprint

Tobacco Use Cessation
Tobacco
Television
Tobacco Use
Smoking Cessation
Radio
nicotine
Counseling
campaign
Tobacco Use Disorder
Newspapers
Telephone
Tobacco Products
Nicotine
community
smoking
Smoking
Pharmacology
counseling
television

ASJC Scopus subject areas

  • Communication
  • Library and Information Sciences
  • Public Health, Environmental and Occupational Health

Cite this

McAlister, A., Morrison, T. C., Hu, S., Meshack, A. F., Ramirez, A. G., Gallion, K., ... Huang, P. (2004). Media and community campaign effects on adult tobacco use in Texas. Journal of Health Communication, 9(2), 95-109.

Media and community campaign effects on adult tobacco use in Texas. / McAlister, Alfred; Morrison, Theodore C.; Hu, Shaohua; Meshack, Angela F.; Ramirez, Amelie G; Gallion, Kipling; Rabius, Vance; Huang, Philip.

In: Journal of Health Communication, Vol. 9, No. 2, 03.2004, p. 95-109.

Research output: Contribution to journalArticle

McAlister, A, Morrison, TC, Hu, S, Meshack, AF, Ramirez, AG, Gallion, K, Rabius, V & Huang, P 2004, 'Media and community campaign effects on adult tobacco use in Texas', Journal of Health Communication, vol. 9, no. 2, pp. 95-109.
McAlister A, Morrison TC, Hu S, Meshack AF, Ramirez AG, Gallion K et al. Media and community campaign effects on adult tobacco use in Texas. Journal of Health Communication. 2004 Mar;9(2):95-109.
McAlister, Alfred ; Morrison, Theodore C. ; Hu, Shaohua ; Meshack, Angela F. ; Ramirez, Amelie G ; Gallion, Kipling ; Rabius, Vance ; Huang, Philip. / Media and community campaign effects on adult tobacco use in Texas. In: Journal of Health Communication. 2004 ; Vol. 9, No. 2. pp. 95-109.
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