Mass media campaign-A su salud

Amelie G. Ramirez, Alfred L. McAlister

Research output: Contribution to journalArticlepeer-review

68 Scopus citations


A mass media health promotion program directed toward reducing future cancer trends among Mexican Americans, the largest subgroup of Hispanics in the United States, by decreasing smoking and encouraging smoking prevention and other health practices is described. Included is an outline of the program design and its significant features and a discussion of social modeling, the theoretical approach which provides a framework for the program. The development of the program, including the role focus groups played in the identification of areas to be targeted by the program, and the production and implementation of the mass media campaign based upon the targeted program areas are also discussed.

Original languageEnglish (US)
Pages (from-to)608-621
Number of pages14
JournalPreventive Medicine
Issue number5
StatePublished - Sep 1988

ASJC Scopus subject areas

  • Epidemiology
  • Public Health, Environmental and Occupational Health


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