Marketing the physician: From antitrust to distrust

Catherine L. Kowalewski, Jeffrey J. Meffert

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

A pediatric dermatologist, who specializes in the treatment of vascular anomalies, takes a position as an employee of a large hospital-based group practice. One evening, he views a television advertisement, sponsored by the hospital, that describes the group practice as having the best and most experienced doctors in the state.

Original languageEnglish (US)
Title of host publicationDermatoethics: Contemporary Ethics and Professionalism in Dermatology
PublisherSpringer-Verlag London Ltd
Pages147-151
Number of pages5
ISBN (Print)9781447121916, 9781447121909
DOIs
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Medicine(all)

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