Marketing the physician: From antitrust to distrust

Catherine L. Kowalewski, Jeffrey J. Meffert

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

A pediatric dermatologist, who specializes in the treatment of vascular anomalies, takes a position as an employee of a large hospital-based group practice. One evening, he views a television advertisement, sponsored by the hospital, that describes the group practice as having the best and most experienced doctors in the state.

Original languageEnglish (US)
Title of host publicationDermatoethics: Contemporary Ethics and Professionalism in Dermatology
PublisherSpringer-Verlag London Ltd
Pages147-151
Number of pages5
ISBN (Print)9781447121916, 9781447121909
DOIs
StatePublished - Jan 1 2012

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Group Practice Hospitals
Marketing
Physicians
Television
Blood Vessels
Pediatrics
Therapeutics

ASJC Scopus subject areas

  • Medicine(all)

Cite this

Kowalewski, C. L., & Meffert, J. J. (2012). Marketing the physician: From antitrust to distrust. In Dermatoethics: Contemporary Ethics and Professionalism in Dermatology (pp. 147-151). Springer-Verlag London Ltd. https://doi.org/10.1007/978-1-4471-2191-6_25

Marketing the physician : From antitrust to distrust. / Kowalewski, Catherine L.; Meffert, Jeffrey J.

Dermatoethics: Contemporary Ethics and Professionalism in Dermatology. Springer-Verlag London Ltd, 2012. p. 147-151.

Research output: Chapter in Book/Report/Conference proceedingChapter

Kowalewski, CL & Meffert, JJ 2012, Marketing the physician: From antitrust to distrust. in Dermatoethics: Contemporary Ethics and Professionalism in Dermatology. Springer-Verlag London Ltd, pp. 147-151. https://doi.org/10.1007/978-1-4471-2191-6_25
Kowalewski CL, Meffert JJ. Marketing the physician: From antitrust to distrust. In Dermatoethics: Contemporary Ethics and Professionalism in Dermatology. Springer-Verlag London Ltd. 2012. p. 147-151 https://doi.org/10.1007/978-1-4471-2191-6_25
Kowalewski, Catherine L. ; Meffert, Jeffrey J. / Marketing the physician : From antitrust to distrust. Dermatoethics: Contemporary Ethics and Professionalism in Dermatology. Springer-Verlag London Ltd, 2012. pp. 147-151
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