Indicators of response to a mass media CPR recruitment campaign.

M. L. Selby, J. A. Kautz, T. J. Moore, W. R. Gombeski, A. G. Ramirez, E. J. Farge, R. N. Forthofer

Research output: Contribution to journalArticlepeer-review

21 Scopus citations

Abstract

Respondents to a mass media cardiopulmonary resuscitation (CPR) recruitment campaign in Harris County, Texas were more likely than non-respondents to be White, female, and under 45 years of age, to have had previous CPR training, experienced an incident in which knowledge of CPR might have been useful, or to have a friend or relative with a relevant medical history. The majority of the respondents were housewives, and professionals or technical workers, particularly in the health field. Findings can be used to identify audiences for future mass media CPR campaigns.

Original languageEnglish (US)
Pages (from-to)1039-1042
Number of pages4
JournalAmerican journal of public health
Volume72
Issue number9
DOIs
StatePublished - Sep 1982
Externally publishedYes

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health

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