Developing a Media- and School-Based Program for Substance Abuse Prevention among Hispanic Youth: A Case Study of Mirame!/Look at Me!

Amelie G. Ramirez, Kipling J. Gallion, Renato Espinoza, Alfred McAlister, Patricia Chalela

Research output: Contribution to journalArticle

13 Scopus citations


Mirame!/Look at Me! is a substance abuse prevention program for low-income Mexican American youth 9 to 13 years of age. The theory-driven curriculum, developed for mass distribution via a satellite television network, features social models who demonstrate cognitive-behavioral skills and display conservative norms regarding substance abuse. An 18-session curriculum contains 5-minute videos that are assigned to be followed by discussion and social reinforcement from a teacher or volunteer. This case study reports the program development process and experiences in the initial dissemination of the program through national networks for schools and cable television subscribers.

Original languageEnglish (US)
Pages (from-to)603-612
Number of pages10
JournalHealth Education and Behavior
Issue number5
Publication statusPublished - Oct 1997


ASJC Scopus subject areas

  • Arts and Humanities (miscellaneous)
  • Public Health, Environmental and Occupational Health

Cite this