Developing a media- and school-based program for substance abuse prevention among Hispanic youth: A case study of Mirame!/Look at Me!

Amelie G. Ramirez, Kipling J. Gallion, Renato Espinoza, Patricia Chalela

Research output: Contribution to journalArticle

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Mirame!/Look at Me! is a substance abuse prevention program for low-income Mexican-American youth aged 9-13 years. The theory-driven curriculum, developed for mass distribution via a satellite television network, features social models who demonstrate cognitive-behavioral skills and display conservative norms regarding substance abuse. An 18-session curriculum contains 5-min videos that are assigned to be followed by discussion and social reinforcement from a teacher or volunteer. This case study reports the program development process and experiences in the initial dissemination of the program through national networks for schools and cable television subscribers.

Original languageEnglish (US)
Pages (from-to)S99-S104
JournalNicotine and Tobacco Research
Issue numberSUPPL. 1
Publication statusPublished - Dec 1 1999


ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health

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