Developing a media- and school-based program for substance abuse prevention among Hispanic youth

A case study of Mirame!/Look at Me!

Amelie G Ramirez, Kipling J. Gallion, Renato Espinoza, Patricia Chalela

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

Mirame!/Look at Me! is a substance abuse prevention program for low-income Mexican-American youth aged 9-13 years. The theory-driven curriculum, developed for mass distribution via a satellite television network, features social models who demonstrate cognitive-behavioral skills and display conservative norms regarding substance abuse. An 18-session curriculum contains 5-min videos that are assigned to be followed by discussion and social reinforcement from a teacher or volunteer. This case study reports the program development process and experiences in the initial dissemination of the program through national networks for schools and cable television subscribers.

Original languageEnglish (US)
JournalNicotine and Tobacco Research
Volume1
Issue numberSUPPL. 1
StatePublished - 1999

Fingerprint

Television
Hispanic Americans
Curriculum
Substance-Related Disorders
Social Reinforcement
Program Development
Social Support
Volunteers

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health

Cite this

Developing a media- and school-based program for substance abuse prevention among Hispanic youth : A case study of Mirame!/Look at Me! / Ramirez, Amelie G; Gallion, Kipling J.; Espinoza, Renato; Chalela, Patricia.

In: Nicotine and Tobacco Research, Vol. 1, No. SUPPL. 1, 1999.

Research output: Contribution to journalArticle

@article{5dc80180fb1747a98ce35002127d7e2c,
title = "Developing a media- and school-based program for substance abuse prevention among Hispanic youth: A case study of Mirame!/Look at Me!",
abstract = "Mirame!/Look at Me! is a substance abuse prevention program for low-income Mexican-American youth aged 9-13 years. The theory-driven curriculum, developed for mass distribution via a satellite television network, features social models who demonstrate cognitive-behavioral skills and display conservative norms regarding substance abuse. An 18-session curriculum contains 5-min videos that are assigned to be followed by discussion and social reinforcement from a teacher or volunteer. This case study reports the program development process and experiences in the initial dissemination of the program through national networks for schools and cable television subscribers.",
author = "Ramirez, {Amelie G} and Gallion, {Kipling J.} and Renato Espinoza and Patricia Chalela",
year = "1999",
language = "English (US)",
volume = "1",
journal = "Nicotine and Tobacco Research",
issn = "1462-2203",
publisher = "Oxford University Press",
number = "SUPPL. 1",

}

TY - JOUR

T1 - Developing a media- and school-based program for substance abuse prevention among Hispanic youth

T2 - A case study of Mirame!/Look at Me!

AU - Ramirez, Amelie G

AU - Gallion, Kipling J.

AU - Espinoza, Renato

AU - Chalela, Patricia

PY - 1999

Y1 - 1999

N2 - Mirame!/Look at Me! is a substance abuse prevention program for low-income Mexican-American youth aged 9-13 years. The theory-driven curriculum, developed for mass distribution via a satellite television network, features social models who demonstrate cognitive-behavioral skills and display conservative norms regarding substance abuse. An 18-session curriculum contains 5-min videos that are assigned to be followed by discussion and social reinforcement from a teacher or volunteer. This case study reports the program development process and experiences in the initial dissemination of the program through national networks for schools and cable television subscribers.

AB - Mirame!/Look at Me! is a substance abuse prevention program for low-income Mexican-American youth aged 9-13 years. The theory-driven curriculum, developed for mass distribution via a satellite television network, features social models who demonstrate cognitive-behavioral skills and display conservative norms regarding substance abuse. An 18-session curriculum contains 5-min videos that are assigned to be followed by discussion and social reinforcement from a teacher or volunteer. This case study reports the program development process and experiences in the initial dissemination of the program through national networks for schools and cable television subscribers.

UR - http://www.scopus.com/inward/record.url?scp=0033289451&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0033289451&partnerID=8YFLogxK

M3 - Article

VL - 1

JO - Nicotine and Tobacco Research

JF - Nicotine and Tobacco Research

SN - 1462-2203

IS - SUPPL. 1

ER -