Mirame!/Look at Me! is a substance abuse prevention program for low-income Mexican-American youth aged 9-13 years. The theory-driven curriculum, developed for mass distribution via a satellite television network, features social models who demonstrate cognitive-behavioral skills and display conservative norms regarding substance abuse. An 18-session curriculum contains 5-min videos that are assigned to be followed by discussion and social reinforcement from a teacher or volunteer. This case study reports the program development process and experiences in the initial dissemination of the program through national networks for schools and cable television subscribers.
|Original language||English (US)|
|Journal||Nicotine and Tobacco Research|
|Issue number||SUPPL. 1|
|Publication status||Published - Dec 1 1999|
ASJC Scopus subject areas
- Public Health, Environmental and Occupational Health