Community level cancer control in a Texas barrio: Part I--Theoretical basis, implementation, and process evaluation.

Amelie G Ramirez, A. McAlister, K. J. Gallion, V. Ramirez, I. R. Garza, K. Stamm, J. de la Torre, Patricia Chalela

Research output: Contribution to journalArticle

48 Citations (Scopus)

Abstract

A theory-based program that used peer modeling and a network of peer communicators to promote breast and cervical cancer screening was designed and implemented in a barrio of San Antonio with a population of approximately 25,000 adult women. The implementation process was evaluated and documented through field notes, archival documents, content analyses, interviews, surveys, etc. Over a 21-month period, a total of 156 new stories and a network for distribution of more than 80,000 print pieces carried messages about positive role models who were receiving Pap smears and mammograms. A group of 85 volunteers were recruited to promote screening; these volunteers reached 2000-3000 women each month with personal contacts in which cancer screening was encouraged. A small group of volunteers offered particularly intensive assistance to their peers, e.g., helping them to make and keep appointments for screening examinations. The theoretical communication model for the program, which maximizes audience and community participation as sources and channels for messages, was well suited for the cross-cultural application presented here.

Original languageEnglish (US)
Pages (from-to)117-122
Number of pages6
JournalJournal of the National Cancer Institute. Monographs
Issue number18
StatePublished - 1995

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Volunteers
Early Detection of Cancer
Papanicolaou Test
Neoplasms
Uterine Cervical Neoplasms
Appointments and Schedules
Theoretical Models
Communication
Interviews
Breast Neoplasms
Population
Surveys and Questionnaires
Community Participation

Cite this

Community level cancer control in a Texas barrio : Part I--Theoretical basis, implementation, and process evaluation. / Ramirez, Amelie G; McAlister, A.; Gallion, K. J.; Ramirez, V.; Garza, I. R.; Stamm, K.; de la Torre, J.; Chalela, Patricia.

In: Journal of the National Cancer Institute. Monographs, No. 18, 1995, p. 117-122.

Research output: Contribution to journalArticle

Ramirez, AG, McAlister, A, Gallion, KJ, Ramirez, V, Garza, IR, Stamm, K, de la Torre, J & Chalela, P 1995, 'Community level cancer control in a Texas barrio: Part I--Theoretical basis, implementation, and process evaluation.', Journal of the National Cancer Institute. Monographs, no. 18, pp. 117-122.
Ramirez, Amelie G ; McAlister, A. ; Gallion, K. J. ; Ramirez, V. ; Garza, I. R. ; Stamm, K. ; de la Torre, J. ; Chalela, Patricia. / Community level cancer control in a Texas barrio : Part I--Theoretical basis, implementation, and process evaluation. In: Journal of the National Cancer Institute. Monographs. 1995 ; No. 18. pp. 117-122.
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