Attitudinal ambivalence with alcoholic respondents

Raymond M. Costello, David P. Rice, Lawrence S. Schoenfeld

Research output: Contribution to journalArticlepeer-review

12 Scopus citations


Examined the attitude-ambivalence measurement problem seeking criteria by which to measure the effects of aversive conditioning in alcoholism. 30 chronic alcoholics each rated 2 visually presented slides, 1 with alcohol content and 1 without, on a 4-point scale. Factor analysis and varimax rotation were applied to 2 interitem matrices. Only 1 adjective pair could be interpreted as unidimensional. Findings raise issues for semantic scaling and for hypothesizing about maintenance of disruptive drinking habits. (PsycINFO Database Record (c) 2006 APA, all rights reserved).

Original languageEnglish (US)
Pages (from-to)303-304
Number of pages2
JournalJournal of consulting and clinical psychology
Issue number2
StatePublished - Apr 1 1974


  • attitude ambivalence, measuring effects of aversive conditioning, alcoholics

ASJC Scopus subject areas

  • Clinical Psychology
  • Psychiatry and Mental health


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