Advancing the role of participatory communication in the diffusion of cancer screening among hispanics

Amelie G. Ramirez, Roberto Villarreal, Alfred McAlister, Kipling J. Gallion, Lucina Suarez, Paula Gomez

Research output: Contribution to journalArticlepeer-review

22 Scopus citations

Abstract

Based on previously demonstrated methods, a cancer prevention program combining media and interpersonal communication was conducted in a Texas border city (Brownsville) in 1995-1996. To evaluate the program a quasi-experimental panel design study followed 107 women in a program site and 105 women in a comparison site from 1994 to 1996. Women in the program site reported an increase in levels of Pap screening adherence.

Original languageEnglish (US)
Pages (from-to)31-36
Number of pages6
JournalJournal of Health Communication
Volume4
Issue number1
DOIs
StatePublished - Dec 1 1999

ASJC Scopus subject areas

  • Health(social science)
  • Communication
  • Public Health, Environmental and Occupational Health
  • Library and Information Sciences

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